Branding & Marketing
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We'd like to learn a bit about how you might approach this job. Please go through and answer the below scenario questions...

CynLr is thrilled to announce the grand opening of its cutting-edge Research and Development lab, Cybernetics H.I.V.E (Hub for Intelligence and Vision Excellence), in Bangalore. Boasting a sprawling 13,000 sqft state-of-the-art facility, Cybernetics H.I.V.E is set to become the epicentre for groundbreaking advancements in Robotics and Vision research in the country.


Cybernetics H.I.V.E hosts:

  • 16 robot cells with 25 robot capacity for distinct product & application research
  • 400+ components & tech
  • 200+ partnerships/vendors acquired- an amplification for cutting edge research and delivery.


(H.I.V.E) will serve as a launch pad for advanced Robotics and Vision Research in collaboration with Ford, General Motors, Ace Micromatic, Airbus and many.


How would you market the launch event to the relevant crowd?

Target Audience: Investors, Vendors, educational researchers, automation heads of manufacturing companies

Question 1:
How can the event be effectively promoted to different target audiences, and which channels and strategies would be most suitable for each group?
Question 2:
What types of content should be utilized to market the event to each specific audience?
Question 3:
What metrics and indicators would be used to gauge the success of the marketing efforts on various channels and strategies?