Design is the foundation of any product / IP. But a design that doesn’t know its tools is just a castle in the air. It’s destined to never see the daylight. The design is as good as the tools allow them to be. Without someone skilled enough to know how to apply their tools, a design doesn’t evolve.

Every component of the design/product is a tool and learning to apply them for a given situation and problem, is what allows us to discover the utility for that Product. People call it testing, market discovery, product discovery, etc. We call it Application Engineering. And the tool that you would master is an industrial Robot.

Robotics - Application Engineering (Lausanne)

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